Blogging is not dead

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by M LeMont

Is Blogging Dead? Has it been replaced by Podcasts, Youtube, Vlogs, TikTok, Community Chatgroups?

The answer is a resounding no; Blogging is not Dead! And those that think it is are using faulty metrics to measure performance.

With the discovery of Dark Social back in 2012, you need the right analytical tools to know what is going on behind the scenes.

Dark Social is like a black hole where a lot of traffic to your website seems to have disappeared.

According to studies, 65-85% of link clicks are difficult to track and, in many cases, cookieless stripped of any metadata.

It happens when users share links outside of the share buttons, such as copying the link into their browser, sending as a text, email, or private message of an article, or something they find interesting to a friend.

You need a special app to track these types of clicks classified as Dark Social.

I've written an article about Dark Social that should be used as a companion piece to this article, the Power of Blogging by Chris,

which was inspired by a Youtube video that shows the benefits of blogging vs. other mediums.

I will link back to Chris's article and the Youtube video that he references at the end of this post.

Blogging is not dead, and it is not making a comeback as some people think--it never left.

Have you noticed how big brand media companies are using blog posts (articles) and editorial reviews?

Most have constructed paywalls charging $1-2 a week to read articles and to lure customers to purchase affiliate products.

We all are competing for the same eyeballs, and let us not forget Marketing is 90% & Product/Service 10%.


The Power Of Blogging by Chris

Blogging is a somewhat dead medium. It used to be the most popular form of expression on the internet – today, YouTube has pretty much supplanted it, and the “vlog” (video-log) format has supplanted what information blogs once provided. Sure, a video can be more enjoyable than text, in some cases, but there is a tradeoff – notwithstanding how generally poor I feel YouTube is an outlet for putting out more personal or unique content, there are some issues with how the internet on a whole handles the information in the video – it really can’t.

In a blog article, if I, for example, write an article about the Commodore 128 computer, every single word in the article will be indexed by search engines, meaning if I make a point about something random in the middle of the article, then a google search for that will probably show the article as a hit for that content. Compare this to a YouTube video that can’t really be indexed in such a way – The best the search engines can do is go based on video titles and tags, so unless the videos are just perfectly tagged, or focus on one specific thing, you may never find the video that talks about exactly what you want.

Let’s not get started on, for a longer video, finding information quickly – you pretty much have to watch the whole video, while a blog article can be more quickly read or skimmed over at the very least, and information found quite quickly.

I honestly feel there will come a time soon when the traditional blog makes a return – hell, we may already be in it and just not realize it yet. Who knows. I certainly hope so – I for one would enjoy a return to a slightly more laid back internet, stemming away from current social media and going back to the more traditional self-run site of some kind. At least, it’s something to hope for.


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