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Why Loyal Followers & Fans Are Not Buying Your Ebook

MLeMont.com Follow @mistersalesman

Reading Time: 4min 2sec

by M LeMont

If you're reading this article, I'm willing to bet that you're reading it on a mobile device, smartphone or tablet.

You're probably away from home, eating a meal, lying in bed, or standing in line somewhere.

People engage, communicate, and post using their phones and tablets more so than with their PC according to recent studies. If you think that's good news you better keep reading.

More people access the Internet wherever they go 24 hours a day.

People are staying connected and are dependent on their mobile devices like bees are to honey.

The facts

1. More than seventy percent of Internet users access the Internet via mobile devices instead of a PC.

2. Mobile users spend more time on social media like Facebook and Twitter than any other social activity.

3. Mobile devices are being used for texting, email, research, maps, stocks, interviews, college courses, e-books etc.

Now that should be good news for authors–more mobile devices translate into more ebook sales, right? Wrong.

Less than 10% of mobile users have a Kindle. That means that 90% of your loyal followers, fans, and prospects couldn't buy your e-book if they wanted to. It also means those same people who click your links, read your blog, and click your Amazon book link are unaware if they don't have a Kindle they can download a free app for their smartphone, PC, or tablet.

No wonder author book sales are low and almost non-existent.

Everyone suffers from the lack of knowledge. Wait. Here's another problem. In the past, the image was small and hard to find. It took me 30 minutes to find the free Kindle app on Amazon–if you're not looking for it, it's easy to overlook. However, they've created larger image located right under your book which is better. But don't assume your prospect see's it or knows how to use it especially if not book readers or buys mostly print books.

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Here's the solution

If you want to increase e-book sales then educate your prospect about the free Kindle app. When you send someone your book link you should tell them about the free kindle app. Don't assume that they know because I can assure you-- they don't! Here's an actual message that I send to a prospect. Thanks for your interest here's the link to my book Write Like You're Already Famous it includes a wealth of ideas about marketing, writing, and self-publishing. Also if you don't have a Kindle download the free app for cell, PC or tablet http://amzn.to/1BtVqdO or Click Here.

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You can also help spread the word by posting the message below on your website or tweet it with a message about your book.

The link goes straight to the Amazon page to download the free Kindle app. The process takes 1 minute. The app is sent to your email and then click the link to download. Done! If you want more ideas how to increase book sales I highly recommend that you read Write Like You're Already Famous. All you need is one idea that can change things around and increase sales. Click Here.

Twitter Comments: On June 18, 2015 ‏@jonesythompson retweeted, "quick read that makes good sense."

Nick Spindler ‏@nspindler, "I have a hard time believing people don't know about the app though."

Reply: I know, I was like everyone else, it's hard to believe. But that doesn't keep it from being true.

Copy the message below and put it on your website, tweets, and book inquires.

Don't have a kindle? Download free app and start reading an ebook in 1 minute. Click Here


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