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Why You Should Use Amazon Paid Advertising

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If you're frustrated because book sales are almost non-existent, then you're probably dependent on using keywords for ranking on Amazon Sales page. Read this article by Wesley Atkins about using Amazon's Marketing Services AMS --paid advertisement. Btw, it works best for non-fiction books. I use AMS for my best seller How To Gain 100,000 Twitter Followers with good results. I plan on writing a detailed analysis of my results in the near future, in the meantime, you can extract some jewels from Wesley's article. Enjoy.

Disclaimer: If any author/writer, objects to receiving "free publicity" then Click here send me a message, and I'll remove your curated content. It's a dawn of a new day, and if you can't see the benefits of having pieces of your content on multiple platforms, then all I can say is "Hasta la vista baby" Hit that Blue Contact Button.

Are you suffering Kindle Keyword Obsession?

From: Wesley Atkins <wes@wesleyatkins.com>

Just had an email from a customer needing help with his non-fiction books.

It was long, but one line stated:

“I have over 50 Kindle, CS, and ACX books. BUT, we make less than probably $50 a month”.

He’s in the fitness, health and nutrition space.

AND one look at his author page – it was clear what the issue was.

The first 3 titles STARTED with:

Lose Weight:
Muscle Mass:
Smoothies:

The problem here?

Kindle Keyword Obsession.

The problem is, there are SOOO many “so-called” Kindle GURU’s teaching how to *game* the Amazon algorithm with keyword rankings.

Don’t get me wrong.

I’m not knocking keywords.

You have 7 opportunities to rank for a low competition keyword term when listing your book.

Choose wisely.

Do your research.

Look for popular Amazon searches (search suggestions feature) with low completion (under 1000 books - preferably 500).

My point is:

DO NOT obsess about them.

AND NEVER, ever, stuff your title or description with them.

Your book TITLE – or sub-title – has ONE job.

To hook your target audience and "peak their curiosity".

Enough to get them to *click* your book listing.

... or pick it up from the shelf in a physical store.

That’s it.

Nothing more.

Not to try and GAME an algorithm.

Anyone who tells you different?

Run the other way.

If you want to rank for a bunch of keywords, use the new AMS platform provided by Amazon and rank for 1000 of ‘em.

For PENNIES.

Yes – I said pennies.

Heck, ranking in the "Sponsored Products Related To This Item" section of Amazon – alongside the TOP SELLING books in your market – is far quicker to implement, easier to maintain (at a profit) and therefore, wildly more powerful than using keywords anyhow.

But that's a topic for another day.

You pay “PER CLICK”, too.

Only for those that have a “peaked” interest in your book.

Once that curiosity is peaked, your book description again needs to…

… build “Interest”, “Desire” and get them to take ACTION.

Leading to a SALE.

The conversion to a SALE, will ALWAYS, ALWAYS be higher if you understand your target audience ... and their WANTS.

Not NEEDS – WANTS.

Everyone needs a car to travel – but they WANT a BMW.

Everyone needs food – but they WANT a burger.

Appeal to your target audience.

Understand them and their “emotional desires”.

Then tap into those in your book description and introduction.

Address them in your TOC.

You’re appealing to an audience to SELL BOOKS.

NOT an algorithm.

Hope that’s put this whole Keyword myth to bed.

I can’t stand people losing time and money by obsessing over Keywords.

Will there be exceptions to this rule?

Of course.

Rank for “Paleo Weight Loss” or whatever and yeah, you’ll likely pick up 100+ sales a day on this one book.

Will it last?

Of course not.

It’s a constant game of cat and mouse.

It’s demoralizing and "mega" stressful.

I don’t play in those circles.

I build a business on the backend of my books.

I launch and maintain sales with Amazon ads – at a profit on the front-end.

And a mega profit on the back-end.

That’s where the real money is made.

Not playing cat and mouse selling a $2.99 Kindle book.

Learn more about my process here: http://www.kdspy.com/insiders/

Talk soon,
Wesley Atkins

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