Your Network Determines Your Net Worth

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Your Network Determines Your Net Worth

I received this email from Tom Corson- Knowles to an excellent article about connecting with the right people. I thought that it would be beneficial to curate it and share with my readers. There are some real nuggets that you can find. So put your miner's cap on and grab your pick and shovel and let's go prospecting for gold.

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There's an old saying in business that your network determines your net worth...

You can dramatically increase your sales, income, and influence by connecting with the right people.

But creating the right network can also reduce your stress levels, improve your health, provide deeper, more meaningful relationships, and allow you to work on more projects that you find meaningful and fulfilling.

If you want to live the life of your dreams, you can't do it alone.

That's why I'm so excited about LinkedIn and the power it has to allow you to connect with the right people who can make a huge difference in your business and your life.

I brought in a guest expert to share how you can start using this powerful tool the right way to build your dream life.

You can get all the info for free on the blog here.

You can use LinkedIn to quickly connect with editors, literary agents, PR professionals, and others experts who can help you achieve your goals... but that's just the beginning of what you can do with it.

Social media has changed the game, but most folks don't know the rules!

(I certainly never learned this stuff in school).

Here's your guide to getting started.

To your success,

Tom Corson-Knowles How to Use LinkedIn to Improve Your Career, Grow Your Network, and Become a Social Media Master

Social Media platforms have become astronomically popular over the past two decades. It has become a part of our daily lives, personally and professionally.

As authors, we would like to maintain a special connection with our audience. But where should we start?

You’re not alone if you feel overwhelmed by all the social media platforms out there—Facebook, Twitter, Google+, Instagram, Snapchat, LinkedIN, and more.

It has become increasingly difficult to decide what platform to use. Sometimes we end up signing up and not knowing what to do with our account.

Then you login and you think, “I’m here… what now?”

You just opened another social media account destined for stagnation.

Keeping up with all the social media channels takes an enormous amount of time, energy, resources and effort, and most of us can’t simply afford it.


Social Network Embracing the Power of LinkedIn

A few years ago, I discovered the power of LinkedIn and got serious with it. I realized its potential and found its real value lies in the business people who use LinkedIn and the site’s culture.

LinkedIn is a site dedicated to the business community. It’s a way of growing connections and building relationships in the business world so you can succeed by growing your network.

That means it’s not for posting photos of what you ate for lunch, fighting about politics, or mindlessly swiping through a newsfeed looking for something interesting.

LinkedIn has 467 million members in over 200 countries and territories. They have over 133 million members in the United States alone, and professionals are joining them at a rate of two new members per second. Their fastest-growing demographic is students and recent college graduates (40 million).

A total of 106 million unique visitors go to LinkedIn every month and about 40% of its users check it daily. That level of engagement is massive!

But what I find even more interesting are these three facts.

13% of LinkedIn users do not have Facebook account
83% of LinkedIn users don’t use Pinterest
59% of LinkedIn users don’t use Twitter
This essentially means that by using LinkedIn, you are able to reach a significant amount of people that you cannot reach with other social media platforms.

It should become your number one most important career and marketing tool.


Remember habit 2 from Stephen Coveys The 7 Habits of Highly Effective People “begin with the end in mind.”

Just like with every endeavour that we engage in, we need to understand WHY we are doing it and what we hope to accomplish. What are you looking to achieve by opening a LinkedInaccount?

You need to develop a purpose for opening a LinkedIn account so you can later on develop a strategy on how to best use your account.

Do you want to promote your book?
Do you want to build a network of collaborators?
Do you want more audience for your book?
Do you want to share insights and knowledge with like-minded individuals and maybe get an inspiration for your next book?
Do you want to improve your online visibility and attract new opportunities effortlessly?
Let’s keep it simple and use your LinkedIn account to accomplish all of this and more.

In four easy steps, you can have it all: promote your book, build a network, increase your audience, share insights and inspiration, and increase your online visibility.


The very first thing you need to do when you sign up for LinkedIn is to complete your profile. If you do not complete your profile and you view it, it will look like a white page with a name plate.

What kind of impression do you think this will give the viewers? Dull and unremarkable.

Take advantage of the elements of your profile. Your goal should be to not leave any part of it blank.
If you want to use it to promote your book, your profile is the page where you can pitch yourself and your book.


Your professional headline provides you with 120 characters at your disposal. You can use it to tell people your official title but that’s unexciting. Add something a bit more creative.


There’s an entire summary section that you can use to showcase all the works you’ve done and all the books you’ve written. Write how many bestselling books you’ve sold and how many awards that you received. But remember, everybody’s busy so keep it short, simple and enticing. You can also add a link to your Summary.

LinkedIn also features its own status update. Just released a new book? Broadcast and let people know what’s new about you.

And lastly, don’t forget the publication section on the profile to showcase your books as well.


LinkedIn believes that you should only invite people that you know. It’s up to you to decide what “know” means.

If these are people you’ve met in person or online or people you think will be willing to open their connections to you, that’s all up to you. But hey, remember that you do this at your own risk. If you add random people you might end up in a sea of meaningless connection. So, take caution and think deep.

Before sending those invites, create your own criteria for what will be a significant connection for you.

To start building your 1st-degree connections, all you have to do is invite the people that you “know.”Don’t just send them a personalized LinkedIn messages. Give a little bit of background about you and tell them how you know them. This will not only ensure that they’ll recognize you but it will also tell your receiver that you are not a random stranger trying to get into their network.

Through your 1st-degree connection, you’ll be able to see mutual friends or colleagues in their network and you can connect with them too. They’ll be your 2nd-degree connection and through your 2nd-degree connections, you can connect to your 3rd-degree connections.

As an author, you can use these connections to find other authors that you can partner up with to create even more demand for your books and what you do. You may even use this to find a mutual connection to an author you haven’t formally met that you really want to work with.

Once you start building your network, you will see a lot more opportunities for collaboration and marketing.
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