Dark Social—The Invisible Salesforce that you didn’t know existed.

Follow on Twitter

Dark Social—The Invisible Salesforce that you didn't know existed

Reading time 3 minutes

by M LeMont

The engagement you can't see is 60-80% more than what you can see.

What you see in your marketing metrics is the tip of the iceberg and could lead to bad decision-making.

What is Dark Social?

Tech guru Alexis Madrigal wrote an article in 2012 for The Atlantic titled "We Have The Whole History of The Web Wrong," that's where the term "Dark Social" originated. He stated that a "vast trove of social traffic is essentially invisible to most analytics programs." He added, "Dark social encapsulates the "invisible" shares via private channels like messaging apps, email and text, or copying a link into a web browser to send to a friend.

"We're only seeing and measuring the tip of the sharing iceberg."

So, if you share a link via Twitter Direct Message, or Facebook Messenger or Slack, or native mobile apps, you're using Dark Social.

They are void from the little pieces of metadata to track their origin. Alexis explains it this way, "If you follow a link from Facebook to The Atlantic, a little piece of metadata hitches a ride that tells our servers, 'Yo, I'm here from'"

Don't Be Afraid of the Dark

As marketers, we like to know where traffic is coming from. Reports show that 65%-80% of social media shares are dark.

People are sharing your links way more than you can see. They are your invisible salesforce spreading the word about your articles, products, brand, and videos, and having conversations with friends about it.

According to the book Contagious: Why Things Catch On, by Jonah Berger, "Every day, the Average American engages in sixteen word of mouth episodes, separate conversations where they say something positive or negative about an organization, brand, product, or service."

The Invisible Salesforce. When people see things that interest them, they are happy to spread the word.

Consumers recommend and discuss products more than 3 billion times a day. Jonah explains, "We suggest restaurants to coworkers, tell family members about a great sale and recommend responsible babysitters to neighbors. American consumers mention specific brands more than 3 billion times a day. "This kind of social talk is like breathing. It's so basic and frequent that we don't even realize that we're doing it."

To track dark social shares, use a link tracker like that tracks dark social clicks and see for yourself what you couldn't see before.

And like Alexis Madrigal said, although there's no way to be really 100% sure you're getting the right information when it comes to dark social, at least you know your links are being shared, so you can write better content, create better campaigns, for your Invisible Salesforce to share.


Once you accurately track your links, you'll be excited about using Twitter to spread the word. My Best Seller How To Gain 100,000 Twitter Followers can help you build fast and build strong. Send Free Sample to Cell, Tablet, PC, or any Mobile Device or Buy on Amazon.


Pièce de resistance... Now, I've saved the best for last, 'The Twitter Secret Key Revealed On Steroids,' and Go Beyond 100,000. Sign up for the 30-Day FREE Trial.

“I love the RTL Twitter Follow Strategy! Having the right people to follow and following them at the right times, with the accounts right there before me, is like having my meals delivered to my doorstep. Following has never been easier. Thank you, M LeMont" - TGB

This innovative approach is akin to igniting rocket boosters, propelling you forward by saving precious time in your search for the right accounts to follow—and eliminating wasted effort and mental stress, the three primary reasons why people quit trying to gain followers.

In just a few targeted follow sessions every day, you will gain followers quickly like never before. The strategy revolves around strategically following accounts of retweeters, but rest assured, these are not your ordinary retweeters. Through rigorous testing and proprietary techniques, I have meticulously selected them from high-performing categories with the highest follow-back percentages.

Here's how it works

During the 30-Day Free Trial, I will send Primetime messages containing tweets for you to vet and follow the people who have retweeted them. Yes, you heard it right – vet and follow those who have retweeted the tweets. To begin, click on 'retweets,' which will display a list of everyone who has retweeted the tweet within the last 24 hours. These retweeters are the accounts you should follow if they meet my rigorous criteria.

Moreover, the tweets are focused on highly selective categories in the US and UK, as these categories have consistently shown the highest success rates for follow-backs, ranging from 50% to 85% of the time. By targeting these categories, you can maximize your chances of gaining new followers.

Additionally, leveraging different time zones will allow you to optimize engagement, as retweeters are more likely to follow back, particularly when they have been recently active online.

The key to the success of this strategy is to access the tweets while they are still fresh, and the retweeters are actively using Twitter. By being prompt in vetting and following them, you can position yourself at the top of their follow-backs and greatly increase your chances of gaining new followers.

I highly recommend signing up for The Twitter Secret Key Revealed on Steroids 30-Day FREE Trial! It will make gaining followers so much easier and stress-free. This offer is limited to the number of subscribers in the program. Send me an email stating, "Sign me up for the FREE 30-day Free Trial" to or click

One Other Huge Benefit

I will also give you my 'My Secret' vetting criteria to avoid bots and increase your follow-back percentage. This criteria is crucial to making the RTL strategy work. The criteria are simple: each account must meet three protocols which I will give during the training session.

Act quickly to take advantage of this limited-time offer! Sign up today by sending me an email stating, "Sign me up for the 30-Day Free Trial, The Twitter Secret Key on Steroids" to or Click


You can also purchase my best-seller How to Gain 100,000 Twitter Followers. This book teaches in a way that the newbie fresh on Twitter or the seasoned pro can profit from it.

Order Free Sample for PC Kindle or any mobile device Click here

Below is a small sampling of individuals who have benefited from my Masterclass, coaching, consultations, books, or reports. Most started with less than 3,000 followers, and some with less than 100. If they can do it, you can too!

@DoriCreates 368,900! @TableOfferings 205,000! @JuliaGrantham2 299,000! @PsychicHealerC 148,777 @claudia_oltean 148,000, 167,000 @enriquillo2 136,000 @goodsolitaire 136,000! @bobbyblaze744, 147,000! @DivMeta 158,00 @osideo 127,000! @Tammysdragonfly 150,000! @EroticaTiffany 103,000! @Randomitable 100,000! @AmyJRomine 101,000 @HollowManSeries 91,000 @AReeceAuthor 92,000! @AaronDYeoman 74,000 @m_rjoseph 59,000 @AuthorSLloyd1 50,000 @davebaileyme 46,000 @TheWaringWomen 75,000 @DaleRominger 56,000 @lawrence_wray 43,000 @JoeGadway 43,000 @TheHojer 32,000 @RichardHWebb 20,000 @TheJennieration 23,000.