Reading time 3 minutes
by M LeMont
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Here’s a great question from one of my fellow bloggers.
“As a blogger, it can be challenging to strike a balance between providing valuable educational content and promoting your products or services. Should I market the same product or products in every blog post that I write? What is the ideal ratio of sales and educational content that you should promote and post on your website?”
The answer is simple. Sell people what they want. Many bloggers assume that their prospects and readers do not want to be sold to or are easily turned off by frequent product pitches. However, this assumption is not always accurate. Buyers want to buy, and if you have solutions to their problems, you have an obligation to tell them, otherwise, what is the point of writing about it?
As a blogger/marketer, you should focus on providing valuable information and transitioning to your product offering at the end.
The key to successful blog marketing is to make your posts worth your readers' time and give them a reason to buy.
You do not need to aim for a perfect ratio of sales and educational content; instead, you need to combine the two seamlessly and naturally.
The blend of sales and educational content depends on several factors, including your market, its awareness and sophistication levels, your offer, and your readers' needs.
It is crucial to focus on consistency and building a relationship with your audience.
Consistently blogging and marketing are more important than adhering to a specific content-to-sales ratio.
You need to establish a connection with your audience on social media, by paying attention to replies, likes, and private messages and get to know them better, and understanding their needs and preferences.
The better you understand your followers (prospects), the easier it is to write blog posts that resonate with them.
Reducing friction is also an important consideration when creating blog posts, as it pertains to anything that causes resistance, confusion, or frustration for readers.
For example, if you use complex jargon or technical language, your subscribers may not understand your posts.
The goal is to create a smooth and enjoyable experience for your readers, from the moment they land on your site up to the moment they read your offer.
In addition to finding the right balance between sales and educational content, you can also create marketing pieces on Twitter with different informational headlines for the same blog post.
This approach allows you to provide additional value to your subscribers while also directing them to your website.
Most readers have to see your marketing pieces 7-8 times before they go to your post and see what you’re offering. And just because they don't engage with your tweets doesn't mean they are not reading them, as over 90% of Twitter users read but don’t tweet, reply, or like, as those are public actions. Pay attention to views.
When writing an educational post with a product offer at the end, here are 8 things you should focus on
* Headline
* The Openings
* The First Sentences
* The Story or Content
* The Closes
* The Transitions used to go from story to product Offer at the end
* The P.S.
And
* The Call to Action.
In conclusion, there is no magic formula for balancing sales and educational content in Social media marketing except for
SY+BV+CD+BV=Sales
Sell yourself, Show a Need, Create Desire, and Build Value which you can do simultaneously through your marketing (tweets) and blog posts.
With consistent effort and attention to detail, you can build a loyal and engaged blog post audience the same as you would with email marketing.
Blogging is not dead. It is an incredible way of dispensing valuable information and selling your product.
One other thing before you go.
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Posted on 06/19/2023 at 09:41 AM
