Blog

M LeMont Follow @mistersalesman

Should you write long or short books and what do readers want? I’ve been writing short copy, texts, books, blogs, articles, etc. for some time now. I figured with so much noise that people wanted information fast and they wanted it now. They wanted to get in and out quickly and be done with it. Recently, I read an excellent article about James Patterson and the process behind his writing. I’ve curated the essence of the article to save you time and shed some light on this intriguing question; Long or short copy, which is better?

I want to thank the writer for the time, dedication, and sacrifice it took to write this article.

Disclaimer: If any writer objects to having their work curated on this platform with backlinks to their site send me a message, and I'll gladly remove your content and extend my apologies for any inconvenience that it might have caused. Click Here.

James Patterson mostly doesn’t write his books. And his new readers mostly don’t read — yet.

By Karen Heller June 6, 2016

BRIARCLIFF MANOR, N.Y. — In book publishing, there is James Patterson — and basically everyone else.
His author bio: “James Patterson has written more bestsellers and created more enduring fictional characters than any other novelist today.” Beloved by critics and peers? Not so much. But his popularity among readers remains incontrovertible. He is an industry unto himself.
And now the author of popular thrillers — and children’s books and young adult novels and romances and mysteries — has launched BookShots , a series of short, cheap, plot-propelled novels directed at an audience more prone to reading smartphones than print. (Naturally, there is an app for it.)

“In this day and age, when so many people have decided to spend so much of their lives not reading books, I think to create a new habit for them is a smart thing,” says Patterson, 69.
The trick? “I’ve taken the fat out of commercial novels,” he says. “In an awful lot of novels, there’s more in them than there should be.” Not in these books. The sentences are simple and declarative.
And frequently double as paragraphs.
Chapters are hiccups. Questions? Rampant. Answers? Plenty and fast. Italics emote. Verbs outnumber adjectives, which Patterson appears to view as the literary equivalent of parsley. (Want to write like this? You can! Through the online James Patterson MasterClass!)
“Every single chapter is conceived to move the plot and the characterization forward,” he says, “and to turn on the movie projectors in our heads.”

He labels BookShots “a revolution” and “a huge thing.”

The motto: “Stories at the speed of life.”

“People want things faster. They want to binge,” says the former adman and onetime creative chief at J. Walter Thompson. “These books are like reading movies.”

Read the Full Story and view photos Click Here

And if you're interested in learning more about creative writing and writing short copy, check out my latest book Write Like You're Already Famous Click Here

One other thing