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by M LeMont

What good marketing can do for your product is simply amazing.

The best way to become a good marketer is to study the ads of artists in other industries i.e. music, movies, sports, etc.,

Don’t be afraid to experiment. You’ll never know what works until you try it.

When Selena Gomez tweeted a comparison of her nearly nude cover with a black and white photo of Jennifer Aniston in a similar pose, her 2015 “Revival” album soared off the charts.

That’s clever and smart marketing.

Let's take a look at the numbers behind the photo.

I curated a portion of the Billboard article written by Emily White

I hope it inspires you with some good marketing ideas as it did for me.

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Selena Gomez’s Nearly Nude Album Cover Spurs Social 50 Chart Gain

Selena Gomez's 2015 album "Revival." by Emily White

After Selena Gomez shared the nearly nude cover of her new album, Revival, on Sept. 8, the singer soars 8-3 on the Social 50 chart (dated Sept. 26).

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram, Tumblr, and Vine.

The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.
Selena Gomez Strips Down for 'Revival' Album Cover

ADVERTISING

Gomez posted the album cover on Instagram, where it has collected over 1.8 million likes and 86,000 comments through Sept. 15. Over the tracking week ending Sept. 13, Gomez totaled over 11 million total likes and comments on Instagram and added over 505,000 followers on the platform, pushing her to her highest rank on the Social 50 in fourth months (May 23, also at No. 3).

In an interview with KPWR Los Angeles (Power 106), Gomez responded to criticism of the image and talked about its inspiration.

“It looks like a Linda Ronstadt photo,” she said. “It’s a ‘70s photo.

I’m wearing high-waisted shorts that are obviously cut off.”

She also tweeted a side-by-side comparison of her cover with a black and white photo of Jennifer Aniston in a similar pose, adding “#myidol.” On Twitter, Gomez also sees a 403 percent increase in reactions, up 319,000.

Now, what can you do to get a reaction like that?

Continue reading the article Click Here

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